Making the Case: How to Advocate for Professional Development Funding

Includes a Live Web Event on 10/29/2026 at 12:00 PM (EDT)

Webinar Information

Virtual

October 29, 2026

0.0 AEE Credits | 0.0 CEU

Pricing

AEE Member | Free!

Non-Member | Free!

Registration Instructions

1. Select the green 'Register' button to begin the registration process.
2. Login to your AEE account. If you do not remember your password, please select the "forgot password" option.
3. If you are not an AEE member, you will be prompted to create an account and submit payment for the webinar.
4. Submit your registration. Shortly after, you will receive an email to confirm and a receipt if you submitted payment.

Webinar Description

A virtual webinar, held over 1 hour.

In today's fast-paced and ever-evolving professional landscape, continuous learning and development are crucial for individual and organizational success. This session will provide attendees with practical tips and strategies to effectively advocate for professional development funding. By the end of this session, participants will be equipped with actionable insights, including creating a leadership persona and crafting unique messaging, addressing potential challenges and providing resolutions, and making the jump to send the email asking for organizational support.

About the Presenters

Mel Rowan, EEP, is a marketing specialist with a focus on the energy industry with over five years of experience. She helps coordinate and launch energy efficiency and beneficial electrification marketing activities for National Accounts across the United States, with an additional focus on utilities in the Southeast region. She manages projects from inception to completion while collaborating with clients, editors, designers and production managers. She also contributes innovative ideas to promote energy programs to commercial customers and contractors and monitor tracking and reporting on campaign metrics, to ensure a positive influence on driving awareness, engagement, and participation in energy efficiency and beneficial electrification utility programs. Mel has BS in Strategic Communications and minor in Business Administration from West Virginia University.

To learn more about Mel visit the 'Presenter(s)' tab.

Mel Rowan

Associate Marketing Manager

ICF

Mel Rowan is a marketing specialist with a focus on the energy industry with over five years of experience. She helps coordinate and launch energy efficiency and beneficial electrification marketing activities for National Accounts across the United States, with an additional focus on utilities in the Southeast region. She manages projects from inception to completion while collaborating with clients, editors, designers and production managers. She also contributes innovative ideas to promote energy programs to commercial customers and contractors and monitor tracking and reporting on campaign metrics, to ensure a positive influence on driving awareness, engagement, and participation in energy efficiency and beneficial electrification utility programs. Mel has BS in Strategic Communications and minor in Business Administration from West Virginia University. Mel is a certified Energy Efficiency Practitioner (EEP).