Better Stories, Better Business

Webinar Information

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1. Select the green 'Register' button to begin the registration process.
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3. If you are not an AEE member, you will be prompted to create an account and submit payment for the webinar.
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Webinar Description

A virtual webinar, held over 1 hour.

In this webinar, we'll move beyond simplifying complex ideas and focus on what truly changes minds: storytelling. Energy professionals often deliver accurate information, but accuracy alone rarely shifts perspective or inspires action. This session explores why stories are hard‑wired into how people listen, remember, decide, and how great communicators use them to drive impact in business settings. Participants will learn the five essentials of a memorable story, why storytelling matters when communicating with executives and stakeholders, and a powerful storytelling technique most leaders overlook. Attendees will leave equipped to make their messages not just heard, but remembered.

About the Presenters

Darren LaCroix is a CSP, an Accredited Speaker, and the 2001 World Champion of Public Speaking—currently the only person in the world to hold all three distinctions. He has delivered keynote presentations across all 50 U.S. states and in 44 international cities, and is known for helping presenters elevate their skills through Stage Time University, live workshops, and his Unforgettable Presentations podcast. He is the author of 17 Minutes to Your Dream and co‑author of Deliver Unforgettable Presentations, widely recognized for his expertise in professional speaking and presentation mastery.

Mark Brown is a Certified Speaking Professional and the 1995 Toastmasters World Champion of Public Speaking, recognized globally for his expertise in leadership, communication, and high‑performance development. He has delivered more than 3,500 presentations to over 1.7 million people across five continents and has been featured by major outlets including The New York Times, Men’s Health, CNN Headline News, and PBS, where his special Words Count earned an Emmy nomination.

To learn more about Darren and Mark visit the 'Presenter' tab.